CAN'T TALK ABOUT ANAL SEX
Durex Gliss Lube can’t talk about Anal Sex in the mainstream media. But we can talk about it online. To promote the new anal lube we created OOH and social that talked about it without talking about it, pushing the conversation to the campaign website where anal sex chat is 100% allowed. Word also spread in the industry and it featured as Campaign Ad of the Week.
