The World's Smallest Gym - Meta Quest

Fitness dreams often get lost in life's obstacles. To change this, we teamed up Meta Quest (VR headset) with Puma to create the world’s smallest gym—an innovative pop-up experience that transforms fitness using Quest's mixed reality, all within just 2 square metres.

THE CASE STUDY - Watch here my case study for The World's Smallest Gym, created in Berlin in 2024. The campaign featured a VR demo area across prime locations, including the Puma flagship store and shopping centres, a partnership with NBA star Dennis Schröder, personalized influencer invitations, in-store DJ events, outdoor media builds, experiential projections, and more

The World's Smallest Gym - Meta Quest

The Pod

The experience

Miniature - Invitation

Projections - Invite

The Team behind

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