Meta Quest - the VR headset

As EMEA Creative Director, I led a variety of projects for Meta Quest 2, 3, and Pro, helping to build the metaverse from the ground up. Collaborating with AMVBBDO, Unit 9, and Brainlabs, I worked on branding, Christmas campaigns, organic and paid social media, as well as immersive events and activations. Our goal was to elevate Meta Quest's presence and inspire audiences with the transformative potential of virtual reality.

Meta Quest 3 - Long format film showcasing hero games

A playful John Lewis Christmas Ad 2023 partnership, paying homage to their highly anticipated annual Christmas film.
Watch the original John Lewis film here.

Video compilation showcasing key assets from the 2022 'Wish for the Extraordinary' Christmas campaign, helping us bring the excitement of VR to the UK

Partnerships with 50+ retail shops in the UK and Germany to create interactive spaces where passersby can experience Mixed Reality firsthand.

Weekly evergreen short edits featuring new game titles & new players to maintain hype

Creator's Week at London’s Tate Modern: 500+ content creators invited for networking and an exciting VR event

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