ABOUT ME
I'm a design-centric Creative Director with robust expertise in technology, strategy, and social media, complemented by effective management skills. With over 22 years of industry experience, I meticulously consider how content is consumed across various platforms and mediums, discerning the impact of desktop versus mobile, print versus digital, and paid versus organic strategies on audience engagement and retention.
My leadership style involves guiding diverse teams comprising traditional creatives, content creators, PR strategists, technologists, and graphic designers. I excel in identifying opportunities, crafting actionable plans, conceptualizing ideas, and refining designs.
As a hands-on creative, I maintain a keen awareness of popular culture, social media dynamics, and emerging trends, consistently exhibiting an exceptional attention to detail. Throughout my career, I've had the privilege of earning recognition from esteemed industry awards such as D&AD, Cannes, Creative Circle, and Campaign Big Awards. For further details, please check my LinkedIn.
EXPERIENCE
CREATIVE DIRECTOR @ META
SEP 2022 - Ongoing
London-based EMEA Creative Director role for Meta Quest – our VR headset. The work involves traditional communications; organic and paid social media; events and activations, along with marketer funnel strategies, to help build the metaverse from the ground up.
CREATIVE DIRECTOR @ BETC London
FEB 2020 - SEP 2022
Conceptual Creative and Director with a diverse portfolio spanning brands such as Aptamil, Babybel, Cow & Gate, and Terry's Chocolate. My focus lies predominantly in strategic ideation and executing multi-channel campaigns across digital and traditional platforms, primarily targeting audiences in the UK and France.
FEB 2020 - SEP 2022
Conceptual Creative and Director with a diverse portfolio spanning brands such as Aptamil, Babybel, Cow & Gate, and Terry's Chocolate. My focus lies predominantly in strategic ideation and executing multi-channel campaigns across digital and traditional platforms, primarily targeting audiences in the UK and France.
CONCEPTUAL CREATIVE AND FREELANCE CD @ Multiple London Agencies
MAR 2017 - FEB 2020
Throughout numerous long contracts, I've partnered with esteemed agencies including HAVAS, MCCANN, M&C SAATCHI, ANALOGFOLK, DIGITAS, and EKSTASY FILMS.
MAR 2017 - FEB 2020
Throughout numerous long contracts, I've partnered with esteemed agencies including HAVAS, MCCANN, M&C SAATCHI, ANALOGFOLK, DIGITAS, and EKSTASY FILMS.
My role involved crafting creative concepts, developing presentations, pitching ideas to clients, and providing support throughout the production process. Additionally, in my capacity as a CD, I managed a diverse team consisting of digital creatives and graphic designers. This involved setting team objectives, providing leadership aligned with agency KPIs, and ensuring successful project outcomes.
ASSOCIATE CD @ JWT London
JAN 2013 - FEB 2017
I supported Creative Directors in overseeing creative and design teams across various campaigns, predominantly collaborating with brands such as Shell, Kellogg's, Diageo, Nestlé, Microsoft, The Army, and several other organizations. During this time, I transitioned from working within a creative team to pursuing a solo career.
JAN 2013 - FEB 2017
I supported Creative Directors in overseeing creative and design teams across various campaigns, predominantly collaborating with brands such as Shell, Kellogg's, Diageo, Nestlé, Microsoft, The Army, and several other organizations. During this time, I transitioned from working within a creative team to pursuing a solo career.
CREATIVE & ART DIRECTOR @ JWT London
OCT 2017 - DEC 2012
Responsible for devising campaigns across traditional, digital, and integrated media, providing strategic direction and creative thinking. The work entailed a mix of TV, OOH, social media, activations, experimental initiatives, and PR endeavors. I frequently traveled abroad to collaborate within the JWT network, gaining significant global experience across locations such as New York, France, and Germany.
OCT 2017 - DEC 2012
Responsible for devising campaigns across traditional, digital, and integrated media, providing strategic direction and creative thinking. The work entailed a mix of TV, OOH, social media, activations, experimental initiatives, and PR endeavors. I frequently traveled abroad to collaborate within the JWT network, gaining significant global experience across locations such as New York, France, and Germany.
ART DIRECTOR @ BBH London
MAY 2017 - SEP 2007
I began my London journey at BBH as a freelancer, but following my successful debut pitch, I was brought on board as a permanent member of the team. Throughout my tenure, I've contributed to impactful campaigns for esteemed brands such as Levi's, Baileys, Audi, Barclays, KFC, Johnnie Walker, and Lynx.
MAY 2017 - SEP 2007
I began my London journey at BBH as a freelancer, but following my successful debut pitch, I was brought on board as a permanent member of the team. Throughout my tenure, I've contributed to impactful campaigns for esteemed brands such as Levi's, Baileys, Audi, Barclays, KFC, Johnnie Walker, and Lynx.
For additional insights into my professional background in Brazil, please refer to my LinkedIn.
EDUCATION
MIAMI AD SCHOOL LECTURER
2007 – 2008
Miami Ad School was looking for a teacher in London and I got invited. My class was about the power of lateral thinking and ways of applying it to advertising - alongside big ideas briefs.
SENAC SHORT COURSES
2003 – 2004
2003 – 2004
- Business Plan
- Art direction
- Typography
- Art direction
- Typography
BACHELOR | ESPM UNIVERSITY
1998 – 2002
1998 – 2002
Bachelor’s Degree in Social Communications with emphasis on Advertising & Marketing (Brazil).
NATIONALITIES
- English
- Brazilian
- Czech (EU)
- Brazilian
- Czech (EU)
SKILLS
- Creative Direction
- Customer-led Data
- Design Driven
- Art direction across all media
- Intuitive Customer Journeys
- Team build
- People-first
- Strategist
- Lateral thinker
- Tech lover
- Customer-led Data
- Design Driven
- Art direction across all media
- Intuitive Customer Journeys
- Team build
- People-first
- Strategist
- Lateral thinker
- Tech lover